Atlas Elevators is a company that specialized in high-tech elevators, escalators and moving walkways and parking systems industry. Headquartered in Greece and Romania and a tradition of more than 55 years, it offers specialized services in the field.
In 2018, the company underwent a major rebranding process at all levels, changing its identity and philosophy. Together with Sincretix, a major shift has taken place, starting with product and service presentation, online and offline communication, and emotional approach.
The Sincretix team had to do with a brand that had never been communicated until then. The purpose of the project was to create a new identity in which employees and customers of the company can identify with enthusiasm in the spirit and values of the company.
Sincretix has rebuilt the Atlas Elevators (atlaselevators.ro) web site from the ground up, starting with advanced security features, search engine optimization and continuing with UX elements, modern design and marketing tools. The “form follows function” principle, information structure and menu concept are emphasized, providing access to any company product or service with maximum 3 clicks.
The proposed goal is achieved, translating the new Atlas Elevators identity into the online environment so as to inspire professionalism and seriousness.
The whole visual and communication style has been extended to social networks, becoming closer to clients, focused on their expectations.
Branding, Web Design, Marketing Collateral